Off course

Off course …. that’s nicely put, only that’s not actually the whole truth. We talk about customer-centricity. Like all my colleagues, I too agree that the customer is important. Only deep down ……. Are we really helping the customer now or is it about serving my own interest as a director. Or do the interests of individual people in the internal organisation play a more important role.

And then those climate guys come along for a while. Then suddenly I have to start having an impact on people’s well-being. Or have an impact on improving ecology and thus have a more healthy society.

Now how should I respond to those developments in the market. Developments in the market are issues that regularly arise in organisations. Because a course has been set, only on the way to the goal all kinds of other developments, such as climate, come around the corner. The organisation then gets off course. The important thing is that your people start adapting their daily work. That from now on they approach your customers in the way you promised, i.e. that you pursue and implement a climate policy with integrity.

In many cases, this acting with integrity does not happen or hardly happens at all. Then your organisation gets off course. Let’s find out together where the pain points lie then, shall we?